Make These Website Updates to Boost Sales in Uncertain Economic Times

As the economy continues to be unpredictable, it's more important than ever for small businesses to take advantage of every opportunity to increase sales. One way to do this is by making sure your website is updated and functioning at its best. The Farmers Branch Chamber of Commerce is dedicated to helping small business owners make the most of their online presence for continued growth even during uncertain times; here are a few tips on how to do just that.

Make Navigation Easier

One of the most important aspects of your website is navigation. If customers can't find what they're looking for, they're likely to leave without making a purchase. In fact, most customers will move on within seconds if they feel frustrated by a website or app. Make sure your navigation is clear and easy to use, and that visitors can easily find the products or services they're interested in. This starts with a well laid-out website that is also accessible to individuals of all abilities.

Create a Strong Call to Action

Another important element of your website is the call to action (CTA). This is what tells visitors what you want them to do, whether it's making a purchase, signing up for a newsletter, leaving a product review. Make sure your CTA is strong and visible, so visitors know what you want them to do and are more likely to take action. Get creative with your CTA, and use action words that will encourage visitors to move quickly.

Add Customer Testimonials and Reviews

Customer testimonials are a great way to build trust and show potential customers that you're a reputable business. If you have any positive reviews or testimonials from satisfied customers, be sure to showcase them prominently on your website. This is especially effective when you're highlighting a new or popular product/service, and it can even be done via video to help increase your site's SEO and engage your customers immediately.

Use SEO To Your Advantage

Search engine optimization (SEO) is essential for getting your website seen by potential customers. By using key phrases, video content, and fast-loading pages, you can make sure your website appears higher in search results and attracts more visitors. Take a look online at a few SEO best practices and how they can benefit your site; there are lots of details to consider, so it pays to be thorough.

Ensure That Your Content Is Fresh

In order to keep people coming back to your website, it's important to keep content fresh and up-to-date. Consider adding new blog posts regularly, or updating product descriptions and photos frequently. This will give visitors a reason to come back and could result in more sales over time. It's also a good idea to look at what your competitors are doing so you can stay one step ahead of them when it comes to content.

Boost Your Coding Skills

If you're not a coder, now might be the time to learn some basic coding skills. This will come in handy if any pages on your website happen to break or malfunction. By being able to fix these issues yourself in a timely way, you can avoid losing potential customers who encounter these problems. Look for online tutorials or courses you can take that will help you build your skills.

Utilize PDFs For Security

PDFs offer an array of security features that can help protect both your business and customers when used on websites. When you need to have a customer fill in a form and provide a signature, for instance, you can use a simple PDF tool that will utilize encryption for a secure transaction. Click for more info when you're ready to get started.


Making changes to your business website is essential if you want to remain competitive and successful in today's ever-changing market. With help from PDF tools, fresh content, and some SEO techniques, you can ensure that your company continues to grow exponentially. Try using analytics tools that will help you monitor the benefits of those changes.


The Farmers Branch Chamber of Commerce is here to help small business owners with a variety of resources. Contact us today for more information.